- What you should be known forThe third-generation spice trader showing how the food on your plate actually travels.
- Your unique lensA quiet commodity business → the person people think of when they wonder where food comes from.
- Your topic treeInside the trade → sourcing, auctions. Food history → pepper, cardamom, trade routes.
- Your first 5 posts“Europe didn’t discover India. It was looking for pepper.”
Free5-minute niche quiz
Find the niche only you can own
A free 5-minute quiz for founders, experts and marketers. Answer 6 questions and get your niche document.
- What you should be known for
- Your story, and which parts to use
- Your unique lens
- Your topic tree
- Your first 5 posts
Most people skip this part
The real problem
DISCIPLINE?
EXPERTISE?
TALENT?
- ×You've started over a few times
- ×You know a lot but struggle with viral ideas
- ×Your scripts sound nothing like you
These are symptoms of the problem, not the actual problem.
✓ THE ACTUAL PROBLEMIT'S A POSITIONING PROBLEM
The niche becomes the guidelines for what's worth talking about and what's not.
Roles and Levels
Who this is for
Founders
Founders and family business owners whose work deserves more attention than it gets.
Experts
Experts and senior professionals who know more than most people posting in their field.
Marketers
Marketers who build this for everyone but themselves.
What you get
A full niche document, written from your 6 answers.
01
What you should be known for
Your niche, who it's for, and the mix nobody else can copy.
02
Your story, and which parts to use
The moments from your own life that make people trust you.
03
Your unique lens
The life you're moving away from, the life you're building toward, and the one question every post has to pass.
04
Your topic tree
Four branches and around 30 topics under them. Enough to post from for a year.
05
Your first 5 posts
Written as opening lines, ready to publish this week.
Sample output
A real niche document, start to finish.
This is what lands when you finish the quiz.
- 01What you should be known for
- 02Your story, and which parts to use
- 03Your unique lens
- 04Your topic tree
- 05Your first 5 posts
GENC / NICHE DOCUMENTSCROLL ↓
PREPARED FOR AARAV MEHTA · FROM 6 ANSWERSThe spice trade, from the inside.
01 / WHAT YOU SHOULD BE KNOWN FOR
The third-generation spice trader showing how the food on your plate actually travels — from Kerala estates to kitchens around the world.
02 / YOUR STORY, AND WHICH PARTS TO USE
Joined the family export business at 26, sure it was a dying trade.Rebuilt sourcing; exports went from 3 countries to 14.Can explain how farmers, global prices and your kitchen connect.
03 / YOUR UNIQUE LENS
A quiet commodity business nobody outside the trade has heard of.The person people think of when they wonder where food comes from.
04 / YOUR TOPIC TREE · 30
Inside the trade8Family business7Food history8Your kitchen7
05 / YOUR FIRST 5 POSTS
“Cardamom cost more than silver some years. Here's who actually made money.”“Europe didn't discover India. It was looking for pepper.”+ 3 MORE IN THE FULL DOCUMENT
Who's behind it
Our methods, proven on real channels.
GenC is a Creator Media education program built by Aeos. Aeos is the largest English content ecosystem in the country, with over 1 billion views a month. It runs 70+ channels for clients like Zerodha, Vodafone and Zoho.
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FAQ
Questions people ask
Yes. Your niche is built from what you know and what you're curious about, not a job title.
It shows you what you could be known for on the internet, and what to post to get there.
Yes. A topic tree with around 30 things to talk about, plus your first 5 post openers.
On screen when you finish, and on email and WhatsApp.