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Learn the Art and Science of Content

Join the 5-Month Full Stack Creator program. Learn from the ecosystem that does over 1B English views a month.

Apply now Applications close on 31 October.
  • 20weeks
  • 25seats per cohort
  • 90–100+videos you publish

Built by the last cohorts.

  • Siddharth Choudhary's YouTube channel, @sid.curious: 463K subscribers
    535KFollowers
    200M+Views
  • Dev Agarwal's Instagram profile, @dev.explainss: 250K followers
    483KFollowers
    130M+Views
  • Mohammed Faraaz Ahmed's Instagram profile, @f1.maxing_: 22.1K followers
    • Instagram
    21.7KFollowers
    10M+Views
  • Sagar Jadhav's Instagram profile, @buildwithyallani: 23.2K followers
    • Instagram
    23.3KFollowers
    15M+Views
  • Akhil Kumar Alampally's Instagram profile, @akhi.the.techie: 10.2K followers
    • Instagram
    10.2KFollowers
    5M+Views
  • Priyanshu Garg's Instagram profile, @thepriyanshugargg: 17.7K followers
    • Instagram
    17.7KFollowers
    4M+Views

Who this is for

  • Founders and family business owners

    Your business needs an audience. Become the face people trust before they buy.

    Illustration of a founder standing with his arms crossed in his office at night, the city skyline behind him
  • Knowledge professionals and experts

    CAs, lawyers, doctors, consultants. Your expertise is real. Content makes people find it.

    Illustration of a senior professional in a blazer holding a folder of documents, looking out over the city at night
  • Traditional marketers and filmmakers

    You want to move into content. The way in is to build your own channel and become an insider.

    Illustration of a marketer at his desk at night, working on a laptop beside a camera and a wall of video thumbnails
Read this before you apply

Who this isn't for

Four honest disqualifiers. If one of them is you, the program will cost you money and give you nothing back.

4 disqualifiers/20 weeks/On camera

  • You want followers without publishing every week.Output
  • You can't give 8 to 12 hours a week for 20 weeks.Time
  • You want a course to watch, not work to do.Format
  • You want to work in content but stay off camera.Visibility
If none of these is youThen the next 20 weeks were built for you.

Three things that stay with you after week 20

  1. 01

    Your work

    90 to 100+ published videos, on a channel that's live and yours.

  2. 02

    Your playbook

    Your niche, your audience and your formats, written down.

  3. 03

    Your system

    Idea, script, shoot, edit, publish, read the numbers. Every week, on your own.

How the 20 weeks run

  1. An instructor on the GenC stage beside a screen that reads "Let's find your niche"
    Month 1Weeks 1–4

    Creator Fundamentals

    Discover your niche, master the basics, and launch your channels.

    • Find your niche & build your brand
    • Mastering 3-ACT writing structure and retention techniques
    • Launch channels with your first content
  2. A camera class at the GenC studio: students at their desks, a slide on aperture sizes on the screen
    Month 2Weeks 5–8

    Production Mastery

    Level up your content quality with pro techniques and platform strategies.

    • Professional shooting & editing techniques
    • Platform-specific strategies
    • Advanced content creation workflows
  3. A GenC mentor presenting content formats: case studies, skits, vlogs and credible content
    Month 3Weeks 9–12

    Growth & Monetization

    Learn how successful creators scale audiences and generate income.

    • Viral content psychology
    • Analytics & optimization
    • Monetization strategies & methods
  4. The GenC studio in Bangalore on the first day, soft boxes and lights set up, students in rows
    Months 4–5Weeks 13–20

    Real-World Experience

    Apply your skills with real brands while building your portfolio.

    • Work with established brands
    • Build a professional portfolio
    • Get mentored by industry experts

What a week looks like

  • A GenC live class: the instructor at the front, a camera on a tripod recording, students at their desks
    Live classesThe core lessons, taught live by mentors. 90–120 minutes each.
  • GenC students talking through their work around a table at the studio
    Office hoursBring your work and fix it on the call.
  • 1:1 feedbackA mentor goes through your scripts and videos with you, every week.
  • Weekly assignmentsMake it the week you learn it, and get written feedback.
  • A GenC student behind a camera rig during a shoot at the studio
    Creator-thonsShort, intense sprints where the whole cohort shoots together.
  • A small group of GenC students in discussion on the studio sofas
    Creator podsSmall groups that keep each other publishing, plus a cohort leaderboard.
  • AI sessionsDedicated sessions that teach you to automate the repetitive parts of making content.
  • A guest speaker on the GenC stage under blue light
    Guest lecturesSessions with the leadership behind AEOS.

Plan for 8 to 12 hours a week.

Two ways to do it

Starts 28 November

  • Live online, every Tuesday, Thursday and Saturday
  • A 1:1 session to turn your room into a small studio: camera, light and sound, set up right

You don't need experience or gear: a phone is enough to begin.

A full GenC class at the studio in Bangalore, lights and cameras set up around the room

Starts in January

  • In person, every Friday, Saturday and Sunday, at the GenC studio in Bangalore
  • Studio access: soundproofed, pre-lit sets, cinema cameras and pro gear
  • AEOS internship or self IP building
  • Help moving to Bangalore: a housing guide and co-living options

70% of our offline students move to Bangalore from other cities.

Both ways include
  • 20 weeks · 25 seats
  • Same mentors, same weekly 1:1 feedback
  • Publish every week. Leave with 90 to 100+ videos.
  • Lifetime access to the GenC alumni community
  • Applications close on 31 October

Learn from people who do this every day

  • Portrait of Kailash Kumar

    Kailash Kumar

    Lead instructor

    Teaches you formats and how to build a content IP

    Ex-founding member, Broke Brothers

  • Portrait of Shirsh Bajpai

    Shirsh Bajpai

    Mentor

    Teaches you content strategy

    Co-founder & content head, AevyTV

  • Portrait of Martin

    Martin

    Mentor

    Teaches you to see, frame and feel a video

    Co-founder & cohort head, AevyTV

  • Portrait of Swasti

    Swasti

    Mentor

    Teaches you storytelling and building a loyal community

    Solo YouTuber, 850K+ followers

  • Portrait of Ivan

    Ivan

    Mentor

    Teaches you to make ideas look great on screen

    Director of photography, AEOS

  • Portrait of Kailash Kumar

    Kailash Kumar

    Lead instructor

    Teaches you formats and how to build a content IP

    Ex-founding member, Broke Brothers

  • Portrait of Shirsh Bajpai

    Shirsh Bajpai

    Mentor

    Teaches you content strategy

    Co-founder & content head, AevyTV

  • Portrait of Martin

    Martin

    Mentor

    Teaches you to see, frame and feel a video

    Co-founder & cohort head, AevyTV

  • Portrait of Swasti

    Swasti

    Mentor

    Teaches you storytelling and building a loyal community

    Solo YouTuber, 850K+ followers

  • Portrait of Ivan

    Ivan

    Mentor

    Teaches you to make ideas look great on screen

    Director of photography, AEOS

Guest lectures

  • Portrait of Varun Mayya

    Varun Mayya

    Guest lecture

    Long-term thinking as a creator

    Founder, AEOS

  • Portrait of Achina Mayya

    Achina Mayya

    Guest lecture

    Writing that scales

    Founder, AEOS & AevyTV

  • Portrait of Rohit Kamath

    Rohit Kamath

    Guest lecture

    How brands run content

    Co-founder & CEO, Yaas Media

  • Portrait of Loveena Kamath

    Loveena Kamath

    Guest lecture

    Brand deals from both sides

    Co-founder, Yaas Media & Full Disclosure

  • Portrait of Varun Mayya

    Varun Mayya

    Guest lecture

    Long-term thinking as a creator

    Founder, AEOS

  • Portrait of Achina Mayya

    Achina Mayya

    Guest lecture

    Writing that scales

    Founder, AEOS & AevyTV

  • Portrait of Rohit Kamath

    Rohit Kamath

    Guest lecture

    How brands run content

    Co-founder & CEO, Yaas Media

  • Portrait of Loveena Kamath

    Loveena Kamath

    Guest lecture

    Brand deals from both sides

    Co-founder, Yaas Media & Full Disclosure

How to get in

For you if you want to be known for what you know, and can publish every week for 20 weeks.

A GenC student smiling as he writes during a class
  1. Step 1

    Apply.

    Takes 60 seconds.

  2. Step 2

    Admission interview.

    A GenC counsellor looks at your goals and tells you honestly if it's the right fit.

  • Our acceptance rate is under 2%.
  • Applications close on 31 October.

Questions you're probably asking

8 to 12 hours a week for 20 weeks. That covers live classes, your weekly 1:1 and making your content. If you run a business or work full time, block the hours before you apply. It's what decides whether this works.

Yes. You don't need experience or gear. Week 1 starts with getting comfortable on camera, and a phone is enough to begin.

Not this program. It's built around you being on camera and building your own channel. If you want to work behind the scenes only, it isn't the right fit.

Almost certainly. What you say and how you say it matters far more than your background. Online students get a 1:1 session to set up camera, light and sound in the space they have.

That's normal, and it's where we start. The first weeks help you work out who you're talking to and what you want to be known for.

Both. Short videos on Instagram build an audience fast. Long videos on YouTube build trust. You'll make both, and learn to move people from one to the other.

We don't promise a number, and you should be careful with anyone who does. What we commit to is the work: you publish every week, get feedback every week, and finish with 90 to 100+ videos. Followers come from that, at different speeds for different people.

Content makes people trust you before they ever talk to you. That's why founders and consultants join. How fast it turns into leads depends on your niche and how consistent you are, and we help you build for the audience you actually want.

Classes are recorded, so you can catch up. Your weekly 1:1 and assignments keep you on track.

We go through fees and payment options, including no-cost EMI, in your admission interview, before you pay anything.

Applications close on 31 October. 25 seats per cohort.

Apply now